Privacy Policy

1. Who We Are

LED Warehouse Direct is a Birmingham-based LED lighting supplier. Our registered address is Birmingham, B11 2AT. For data protection enquiries, please contact us at [email protected].

2. What Data We Collect

We may collect the following personal data when you use our website or place an order:

• Name and contact details (email address, phone number)
• Delivery and billing address
• Order history and purchase details
• Account login credentials (stored securely, passwords are hashed)
• Communication records (emails, contact form submissions)
• Technical data (IP address, browser type, pages visited)

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Manage your account and provide customer support
• Send order confirmations and delivery updates
• Comply with legal and regulatory obligations
• Improve our website and services
• Send marketing communications (only with your consent)

4. Legal Basis for Processing

We process your data on the following legal bases:

• Contract performance — to fulfil your orders and manage your account
• Legal obligation — to comply with applicable laws
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing communications

5. Data Sharing

We do not sell your personal data. We may share your data with trusted third parties only where necessary, including:

• Courier and delivery partners (to fulfil your order)
• Payment processors (to handle transactions securely)
• IT and hosting providers (to operate our website)

All third parties are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for accounting and legal purposes. You may request deletion of your account at any time.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

8. Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. You can manage your cookie preferences through our cookie consent banner. For more information, please see our cookie settings.

9. Contact & Complaints

If you have any concerns about how we handle your data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.